We feel an enormous sense of pride in this partnership.

When at CE we began developing the communication platform for what would soon become the most successful brand in global Rally Raid, we knew this wasn’t just about creating an identity… it was about building a vision.

We created the logo, developed the website, defined the tone of communication, and structured a clear strategic plan: a clean, consistent image that would be instantly recognizable in any context. The goal was simple — no matter where or how, talking about Taurus would always mean the same thing.

And today, that is a reality.
Today, talking about Taurus in Rally Raid is talking about success.
It means talking about winners.
It means talking about the best vehicle built to compete, delivering extraordinary results.
A car designed to race… and engineered to win.

This positioning not only established Taurus as a category leader, but also began attracting other major brands. That’s how this partnership with Maxxis was born — an agreement developed over months, with one clear objective: to give the best car the best tire.

A tire that has already proven its superior efficiency at Dakar 2026.
The Razr  Raid+ is not here to support… it’s here to write the next chapter of success.

From CE, this pride goes far beyond branding.
We are proud to have been part of a philosophy that broke structures: we promoted the absence of a factory team, encouraged equal access to information, and developed one of the most efficient service platforms in Rally Raid — raising the standard across all categories.

Today, Taurus is not just a successful brand.
It is a reality that allows drivers around the world to experience what truly matters: the feeling of winning.

At CE, we are not just the agency that created a logo.
We are part of the strategy.
We are part of the vision.
We are part of the success.

Congratulations Taurus × Maxxis Rally Raid.

  • January   24 ,  2026  /  Events
    FIA & WRC
    2026 kicked off with the ultimate logistical challenge. Immediately following the extreme demands of the Dakar Rally, where we deployed the Red Bull Energy Station, our team flew directly to the start of the WRC season. For the second consecutive year, we managed a dual-trailer operation: the FIA "Road Sport House" and the WRC Promoter "Headquarters". Moving from the world’s most grueling desert race to the precision of the World Rally Championship proves our ability to deliver excellence anywhere, anytime