At Continuous Events, we had the privilege of leading the full production and creative development of an international campaign for the Maxxis tire range approved as Original Equipment (OEM) for BMW motorcycles.

Our work covered the entire process—from the initial creative concept through to the complete audiovisual production—developing a campaign designed to strengthen confidence among consumers, dealers, and distributors by demonstrating why BMW selected Maxxis as the original tire for its motorcycles.

The production involved five intensive shooting days, four motorcycles, two professional riders, and a dedicated photo and video crew. During this time, we created content for five tire models, producing a complete ecosystem of visual assets for commercial campaigns, social media, digital platforms, and international marketing communications.

More than just producing beautiful images, this project reflects the way we work. We believe that successful production is not only about delivering outstanding content—it is about minimizing the gap between what the client envisions and the final result.

That is our real commitment: to ensure there is no gap between expectation and reality.

Once again, we achieved that goal through an outstanding co-production between Continuous Events and Mataojo, where creativity, strategic planning, and flawless execution came together as one team to surprise the client and exceed expectations. 


Photo: Edo Photo

Video :  Fer Mormolejo

Location & Local Producer: Xavi Galindo