“All Roads Lead to Peru”:
A 360 experience was proposed that aimed to allow Peru to differentiate itself and make itself known; focusing on its tourist destinations, cultural wealth and native products. The chosen location was our impressive 13,470-meter long mobile trailer, fully branded and equipped; with led screens, the same ones that allowed us to show videos and important information of the companies that participated such as (Tabernero, 4 Gallos, Pisco 1615, etc.). In addition to a bar where cooking demos and tastings were held. The activation was open to the public from Monday to Sunday from 10:00 a.m. to 6:00 p.m. from October 01 to 25, 2021 in the Netherlands and Germany. The cities of Europe were 5: Enschede, Rotterdam and Amsterdam (the Netherlands) and Hamburg and Munich (Germany).